Citelix Teardowns
Public, real-world teardowns of why AI search engines recommend specific Shopify brands over their competitors. The exact prompts, the exact winners, and the exact gaps.
Black Wolf scores 28.6% mention rate across 5 AI platforms. Every single citation comes from a buyer who already typed the brand name. On 10 discovery prompts, 0 mentions. Lumin wins those.
Bevel scored a GeoScore of 38 with a 32.3% mention rate. Split the 13 prompts and the picture changes. Brand-aware prompts: 100%. Discovery prompts: 2.2%.
Same target customer. Same product line. One word changed in the prompt and Beardbrand goes from cited on every AI engine to invisible on every AI engine.
Asarai is cited on 100% of brand-aware prompts and 0% of discovery prompts. Botani's mention rate is nearly 2x Asarai's. The gap is the product page, not the brand.
Across ChatGPT, Gemini, Perplexity, Claude, and Grok, Suavecito leads every other men's grooming brand we scanned in mention rate and is the only one with positive sentiment. So why does our scanner grade them at moderate visibility? The gap between cited and cited well.